Profile #284120

Lead cross-functional teams in ideation, design, and implementation of innovative and user-centric digital and spatial experiences to enhance emotional connections in customer engagement. Develop and maintain cohesive design strategy aligned with business goals aimed at ensuring consistent and compelling brand experience across all customer touchpoints. Collaborate with stakeholders, including product owners, developers, and external partners to set the vision, and define project scope, requirements, and timelines.

Instituted open innovation to leverage partner expertise for new opportunities.

Transformed commodity into leading lifestyle choice through Clever's experience strategy.

Created an innovative experience framework for decentralised design teams, preventing fragmentation.

Established market differentiation via holistic sensory experience, rooted in design-thinking and analog magic.

- Collaborated on Denmark's first high-powered fast-charging station with Cobe Architects, earning multiple awards.

Spearheaded design and implementation of innovative interaction concepts and design strategies to enhance product experiences for Bang & Olufsen's portfolio. Directed cross-functional teams in creation and execution of user-centered design processes to ensure alignment with business objectives and user needs. Conducted thorough user research and analysis to inform design decisions, leveraging insights to create solutions that resonate with the target audience.

Enhanced product interactions through the integration of innovative technologies.

Founded in-house experience design team to address holistic needs of core products.

- Introduced BeoSound Shape, creating new home audio category with quickest concept-to-launch period for core products.

Conceptualised and executed innovative user experience designs for various digital platforms and hardware products. Mapped user journeys, created wireframes, prototypes, and task flows to effectively solve challenges, and communicate design concepts and interactions. Quickly onboarded in understanding new industries and domains. Maintained deep understanding of best practices, methodologies, and emerging technologies. Advocated for user-centered design principles and championed usability throughout product development lifecycle.

Crafted UI/UX for acclaimed Clipsal C-Bus eDLT by playing pivotal role in award-winning success.

- Orchestrated design and innovation of BK Specto ultrasound, fostering new market growth and enriching BK Medical's product offerings.

Conceptualised and executed innovative designs of UX/UI for digital and hardware products. Mapped user journeys, created wireframes, prototypes, and task flows to effectively solve challenges, and communicate design concepts and interactions. Experimented with new patterns and principles for interaction. Advocated for user-centered design and usability throughout product design and development lifecycle.