Profil #151631

Account Manager / Kursus- og videreuddannelse
• Optimering af Kommunikation og marketing – strømline kommunikation, markedsføring med henblik på at øge optag på kursuser og specielt IAA-uddannelserne; Marketing Management and Digital Excellence.
• Videreudvikling - Udvikling af begge IAA-uddannelser i samarbejde med uddannelsesledere.
• Automation Marketing: Arbejdet med brugerrejsen og optimeret kontaktpunkter for at berige leads
• CRM og New Business – vedligeholdelse af nuværende og kontakt til nye BTB og BTC kunder.
• Kursusudvikling - udvikling af skræddersyede kurser på bagrund af DMJX’ uddannelsesportefølje.
• Diverse understøttende opdrag - Udvikle og drive events, redaktionelt indhold til nyhedsbreve, hjemmeside og kampagner for DSMJX’s kursusportefølje.

Udvalgte Resultater
• Udviklet mar/kom strategi mhb. på at øge optag
• Optimering af brugerrejse, kontaktpunkter og berigelse af leads
• Har bidraget til at begge IAA-uddannelser er blevet opdateret.
• Har optimeret salgstragten for IAA-uddannelserne.
• Har produceret to nye brochurer for både Marketing Management og Digital Excellence.
• Udviklet on-line kampagne mhb. orientering om Informationsmøde.

Strategy development - Definition, mission, vision, objectives, research and analysis
• Marketing & Communication – Action plan, SoMe marketing, content planning & implementation
• Event management – Development of concept and recruiting speakers
• Web Master / cbs.dk/HD – Editor, analytics, tracking and definition of KPI

Contract completion - stands for tenders and finalization of contracts with subcontractors and

partners
• Evaluation - Coordinator for evaluation of all subjects in the MPG program

2014 - CBS Management Programmes / Marketing Manager of MPA, MPG, MAS and MMD

Strategy development / counseling - counseling of four master's programs on the development of marketing and communication strategies

Project management - communication and negotiation with suppliers

Marketing, copywriting, production of printed material, videos and presentations

Campaign Development: Concept

Social media

• The development of SM strategy,
• On-line advertising through social media
• Creation of "content"

SOE

• Google Adwords: responsible for advertising through Google Adwords
• Google Analytics: Responsible for improving traffic master education websites using analytics

Media planning - planning and prioritization of advertising on-line and off-line and social media.

Branding - make sure that the four master's degrees are differentiated in relation to each other, but still recognizable as the same sender.

Ad responsible: Responsible for negotiating agreements with advertisers

Journalism / press contact: interview with the press, newsletter

Selected results and solutions:

Monitoring and continuous adjustment of website in fht. Results from Google Analytics

Creation and maintenance of Google Adwords

Fully Developed new concept for the MPA program

• Communication and negotiation with subcontractors

Strategy - Formulation of strategic communication and marketing of MPA and MAS programs.
o Development of a communication and marketing strategy as well as an issues management strategy for the new EMBA (2011)
o Implementation of off- and on-line communication and marketing

Project management - communication and negotiation with suppliers

Press Contact / journalism - writing press releases and articles

Homepage - have used Drupal CMS system and maintained master training secret pages

Ad responsible - Responsible for negotiating agreements with media agencies

Business development - Development of the master's program, participated in a turnaround process for MPA'ens professional and educational content

Marketing, copywriting, production of printed material, videos and presentations

Market analysis - Qualitative and quantitative analysis, positioning analysis, etc.

Media planning - planning and prioritization of advertising on-line, off-line and social media.

HD - Development of Communication and Marketing Strategy for diploma programs

Development and first mover intro of HD on LikedIn - implementing communication strat.

Selected results:

Marketing strategy for MPA increased the number of applications and achieved a ROMI of 3.8 in 2013 and 5.6 in 2014.

• Initiation to implement CBS's continuing education programs HD and specialized master's programs to the social media: Facebook and LinkedIn alumni groups

Strategy formulation of strategic communication and marketing of Master programmes.
o Implementation of off- and on-line communication and marketing

Press Contact - formulation of press releases and articles, contact with journalists and the press advice to the management of CBS Executive

Homepage - can use Drupal CMS system and maintained master training secret pages

Events - Arranged 20+ debates respectively. MPA and MHM education

Editor for CBS Executive Magazine - (circulation of 80,000 ex) I held and led the editorial meetings and defined the editorial line.

o link to the CBS Executive Magazine May 2009
o link to the CBS Executive Magazine in October 2009
o link to the CBS Executive Magazine May 2010

Project for the rally - creator of the first rally on CBS in connection with the general election of 2007.

Media planning - planning and prioritization of advertising on-line and off-line.

Selected results and solutions:

The magazine was selected for the Exchange's "Short List" for two consecutive years, as one of the top three magazines to advertise in the Exchange.

I secured the participation of Minister of Education and all the political spokesman for choosing meeting

o Live feed to students at Copenhagen, Southern Denmark, Aarhus and Aalborg universities and RUC
o Coverage of TV2 News

Administration - Responsible for team coordination and management of the MHM program

Marketing - advertising, media planning ad production

Press Manager - member of CBS Executives press group

Collateral - copywriting, production of printed material and presentations

Selected results and solutions:

formulated a comprehensive marketing plan and obtained publicity for MHM and CBS Executive

• Produced new brochure for MHM

Communication and marketing - the development of communication and marketing strategy

Marketing Materials - production of direct mail, wrote to the website and had press contact

Business - conducted target groups and marketing

Product launch - "location-finding" and "location management"

Selected results and solutions:
• Conducted target groups and marketing of the film industry and their need for help in finding the right locations for example in Africa

strategy and campaign development -Tilrettelægge and coordinate marketing in Denmark and Europe - on-line and off-line.

Media planning - planning and prioritization of advertising on-line and off-line.

Editor / journalism - wrote IHI's customer magazine English and Danish

Looking for a telemarketing dept. - Eight employees and two sales and marketing students at IHI.

Budgeting - Budgeting of marketing strategies

Selected results and solutions:

Planned and implemented a communications campaign for a new product launch, which was targeted brokers and major customers. During the campaign, I also had contact with the Danish press.

Development and execution were kept below budget.

Developed three new ad concepts and implemented them two years in a row

Started IHI's Internet affiliate program in seven European countries

• I streamlined IHI's telemarketing dept., So it was more sales oriented and employees to provide better service.

Campaign Planning - budgeted and planned a communications and marketing campaign targeted students at universities

Direct mail - conducted a direct mail in Denmark and Sweden

Target group analysis - Conducted market and customer analyzes

Editorial Planning - Participated in planning the themes in Berlingske about education

Selected results and solutions:

Achieved target for contact Nightly. Study subscription if. with the national study campaign

Coordinated theme publishing and education themes with journalists

Using analytical tool Mosaic I created an overview of Berlingske subscribers

• Produced and coordinated a direct mail in Scania, who gave a response agent.