Head of KAM - On Premise
The Head of Key Accounts is a senior entrepreneurial leadership role in charge of the development, implementation & tracking of Red Bull’s sales strategy for the Key Accounts in our On Premise department.
Areas that play to your strengths
All the responsibilities we'll trust you with:
Lead the Key Account team in assessing, clarifying, and validating consumer needs on a regular basis.
Accountable for the achievement of the department’s assigned targets for profitable sales volume and achievement of the business’s overall objectives.
Mentor and coach team members to foster individual growth and a collective winning mentality.
Create a supportive and challenging environment where innovation and risk-taking are encouraged.
Alignment with HQ on international strategy, guidelines, and customers with focus on the Danish market.
Identification of the most relevant channels and customers (size and relevance) in the respective market and development of long-term visions to drive vertical and horizontal distribution and sales.
Close alignment with local Marketing on market-relevant industry- and consumer insights and national focus areas.
Annual business planning for On Premise Key Accounts, including budget- and volume forecast as well as a thought through activation plan for each Key Account.
Enhancing performance of existing customers through effective joint business plans.
Gaining new customers from the target national market.
Forming mutually beneficial partnership deals that boost value for both Red Bull and customers.
Working with both internal teams and external partners to drive business success.
Achieving outstanding account execution by leveraging team resources.
Overseeing account budgets, tracking customer ROI, and adjusting strategies as needed.
Measuring success by diligently tracking, analyzing, and reporting on performance and areas of growth and opportunity.
Ongoing data maintenance and optimization in the Key Account Tracker and sharing status on Key Account volume, distribution, execution, and agreements with HQ.
Reporting direct to Commercial Director On Premise Denmark with dot alignment to HQ.
Red Bull is more than an energy drink. Red Bull is a lifestyle. We are authentic, determined, passionate and creative. We don't take ourselves too seriously, but we are still fully professional in everything we do. You'll be part of a young, dynamic, and growing family. Red Bull is one of the fastest growing FMCG companies globally and locally. Our goal here in the DK is to accelerate this growth even further in the coming years - and we need you on the team!
- Denmark's best workplace where we offer you a great energetic environment where you will join a young, talented, and ambitious team in a great location in Copenhagen K.
- Red Bull gives you the opportunity to spread your wings and grow to the maximum on a personal and professional level.
- This role includes a market-based salary, bonus, great benefits and as many great Red Bull events and fantastic social activities as you could wish for.
Your areas of knowledge and expertise
that matter most for this role:
- Minimum 3-years of relevant KAM work experience within FMCG/On Trade.
- Having relevant leadership experience.
- Excellent network of existing contacts and relationships preferred within the On Trade industry.
- Analytical skills - strong planning and negotiation skills with a good understanding of financial bottom-line implications of sales and marketing decisions.
- Skilled in data analysis to enhance value for customers and Red Bull through targeted initiatives.
- Good communication and presentation skills.
- Strategic ability to develop specific, valuable, innovative, and commercially focused strategies, but also grasp the 'big picture'.
- You have a high energy level, are authentic and ambitious – but must important you like to have fun!
- University Degree (Business, Marketing or similar)
- Fluent in written and spoken English.
- Travel 0-10%
Looking for something else?
- Type any country, city, state...
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
The company beyond the can
Chasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
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