Senior Manager, Social Content Strategist

Job Description

Are you the master-builder who can develop exciting social content strategies and briefs to inspire the creation of world class content for LEGO Group’s social platforms. If so, we'd love to hear from you!
We’re looking for an experienced senior social strategist who has a deep knowledge and passion of the social media platforms and trends, has experience in developing smart content strategies and frameworks and has worked alongside creative teams to develop world class content to build social communities, drive brand LOVE and create commercial impact.
Core Responsibilities

• Create and define social media content strategies and frameworks for the LEGO social media platforms.
• Work alongside the creative teams to help inspire, craft and optimise world class content to build LEGO brand Love, grow the channels and generate commercial impact.
• Combine creativity and effectiveness through strong understanding of audiences, social listening, trends and channel thinking.
• Use data and research to inform your approach, whilst being open to creative innovation and exploration.
• Strong storytelling, persuasive pitching and partner engagement to get teams excited and onboard with your thinking.
• Support your colleagues to refine their thinking, and build relationships across LEGO to create engaging experiences.
• Interested and curious about the world, challenges our view, and brings new perspectives to how we work.
• The social world is your playground, your thumbs get a daily work out from the scrolling.

Play your part in our team succeeding
The LEGO Agency is the global LEGO in-house advertising agency, creating award-winning and compelling content and campaigns for the LEGO brand. The Global Communication Strategy department is all about understanding audience and channel behaviors; to inspire and frame creative work. The team leads and develops strategies for all LEGO channels, earned, owned, and paid.

Do you have what it takes?
Skills and qualifications:

• Familiarity with social media platforms such as META, TikTok, Instagram, X, LinkedIn, and Pinterest.
• Proven record of activating social media channel strategies; together with experience working with channels / media owners to develop creative and executional thinking.
• In depth understanding of developing social media content strategies, content frameworks and creative briefings to inspire and supporting the creation of world class content.
• Excellent analytical skills; understanding digital channel and content measurement and connecting digital KPIs with overall marketing and business objectives, optimizing content creation, use and performance
• Significant experience in a social strategy role.
• Experience of using data-driven planning tools, audience insight (qual and quant) and effectiveness data to build plans.

Moreover:

• Ability to stay ahead and move with consumer behaviors, technology platforms, and cultural shifts.
• Excellent communication skills – written, verbal, and emotional to be a key member of our team.
• Desire to stay close to projects throughout their life cycle to maintaining strategic and creative excellence.
• Passion for creating communication work that has an impact, that matters and that’s memorable.

It would be an advantage if you demonstrate:

• Experience within a global strategy/planning context beneficial or working within a ‘multiple markets / regional’ capacity.
• Excellent presentation skills.
• Big team and cross-org collaborations.

What’s in it for you?
Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.

• Location
  Billund, Denmark
• Job ID:
  0000016080
• Category
  Data Analytics / Warehousing, & Business Intelligence