Profil #14601

Asked to establish and run a global strategic marketing function as well as take on responsibility for marketing in SimCorp's largest growth region, North America.

The remit for the Solutions marketing department consists of creating and curating thought leadership and product related content targeted toward SImCorp's core prospect base (obtainable market). Three direct reports based in the UK and Asia.

For North America, the remit is to institute account-based marketing (ABM), support SimCorp's participation in industry events, and in general generate awareness/increase engagement among target prospects. Two direct reports based in New York and Boston.

Key results:
• With improved processes, increased number of “highly engaged” prospects by 3X in 2023.
• With flat headcount/budget, increased quantifiable engagement scoring by 40% versus 2022; content deliverables (number of articles/reports/client stories) up 30%, website views up 45%.
• Superior lead quality- tripling in conversion rate from marketing leads to sales leads in 2023.
• Employee satisfaction ratings up substantially since assuming responsibility for Global Marketing. 14/15 factors measured above the company benchmark (9/15 before my arrival).

Managing the pricing function for 20.000+ B2B products targeted toward offices/workplaces. Optimizing revenues/profits and instilling a value-based pricing approach. Key responsibilities include management of a small but effective team of business analysts providing pricing intelligence, business case justification and facilitating informed decision making by the executive team. Ran a pricing pilot in Scandinavia involving a fundamentally new pricing model and cloud-based pricing software. Together with Global HQ, creating, documenting, and rolling out pricing best practise

Heading up product management, product marketing and pricing for Charlie Tango, a subsidiary of KMD A/S which in turn is owned by Japan's NEC Corporation. The company has its roots in customer experience management/output management/digital agency/branding (see www.charlietango.dk).

Built and led a product management/marketing function for a suite of products and services ( = stakeholder management, partner management, pricing/licensing frameworks, business cases, product innovation, feature prioritization, roadmaps, governance, release and launch). The collective portfolio had annual revenue in the triple digit DKK millions and achieved the highest NPS ratings in the entire KMD Group in my last year.

Handle various marketing, pricing and strategic initiatives for one of Denmark's largest publicly traded companies, concentrating on financial technology (fintech). Maximum performance ratings ("exceeds expectations"?) for business acumen and impact five years in a row. Key duties, accomplishments and recognitions include:

Responsible for marketing themes, primary/secondary research and marketing strategy worldwide. Includes overall messaging & positioning frameworks

-Asked by two C-level executives to lead three pricing and licensing projects, one of which fundamentally altered how the company does business and presents its product brand. In each case, the Steering Committee consisted of the company's C-Suite. Gained invaluable insight into project leadership, stakeholder management and change management on a global scale.

Establishing and running competitive intelligence, market intelligence and independent win/loss functions, none of which existed prior to my joining the company. Credited with providing strategic insight and the "tipping point"? to win several deals amounting to millions of Euro.

- Drafted several thought leadership papers and articles that were consistently among the most popular content downloads on the corporate website (simcorp.com). Cited in Wall Street Journal, CNN & Bloomberg TV.

Responsible for Product Management for a company specializing in the sales of products and services related to Internet domain names. Launched three new products, all exceeded revenue targets. Drove creation of new pricing model/method of pricing for sales partners; reduced 10,000+ distinct price points to approximately 1,000 while increasing revenues.

2006-2009
Responsible for global packaging, pricing and licensing strategy for four Dynamics product lines. Developed a new pricing model that drove a 10%+ revenue increase in Year 1; received Microsoft’s Gold Star Award (top 1% of employees) for the effort. Selected to participate in ExPo (executive potential) fast track program for middle managers.

1999- 2005 (includes three years at Navision a/s, acquired by Microsoft in 2002)
Responsible for tracking activities of key competitors and providing executives with conclusions/ recommendations on how to position Microsoft versus other vendors. Earned superior annual performance ratings each year in the position as well as two promotions. Selected for participation in Microsoft's "TalentXP" program, a leadership development program for high potential employees.